AU Beat | The Voice of AU

Designers are always looking for ways to design engaging experiences for potential and existing customers. But how do you design engaging experiences, especially if they’re new, subtle, or emotionally layered? David Freeman is an authority in the field of evoking emotional engagement in a wide variety of products and media. He shows how having the right volcabulary and creative tools opens up the possibility for great design and meaningful customer experiences.

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Listen as Arnab Ganguly, Autodesk Senior Technical Marketing Manager, discusses this year’s Transportation PowerTrack. Arnab explains how the economic downturn is offering opportunities for upgrading a country’s infrastructure, and how this has influenced the direction and approach of this year’s Transportation PowerTrack curriculum.

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Jim Balding, veteran AU speaker, and the driving force behind the first AU PowerTracks , provides an overview of the Building PowerTrack, which is designed this year to look at Revit as a whole, showing how to use Revit across all the disciplines (e.g. interiors, structure, mechanical, and plumbing) and through most of a project’s phases, plus how all of this relates to Integrated Project Delivery (IPD).

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Listen as Garin Gardiner, Technical Marketing Manager for the Autodesk® Inventor® product line, discusses the four main themes of this year’s Inventor PowerTrack, each designed to address very specific user and design issues, and to maximize efficiency during the economic downturn.

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Join AutoCAD Powertrack lead, J.C. Malitzke and AU PowerTrack Manager, Matt Murphy as they discuss this year’s innovative strategy for the AutoCAD PowerTrack—from 3D solids, surfaces, and mesh modeling techniques to intelligent drawing, documentation, and annotation to managing content standards. Find out why a mature software product like AutoCAD still offers many interesting challenges and learning opportunities, even for veteran AutoCAD users.

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